They Didn’t Stop Reading Because It Was Long
They Stopped Because It Was True
I’ve been watching the Substack analytics.
50% open. 75% skim. Most don’t finish.
Why?
Not because it’s too long.
Not because they don’t get it.
But because they do.
They feel the mirror tightening.
They scroll until the truth hits too close.
Then they flinch.
They’re not reading content.
They’re brushing against collapse.
Their identity recognizes the shift
before…
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